Four live afternoons to get AI genuinely working for you.
A hands-on lab for people building a business — full-time, brand-new, or on the side of a day job. Small group, direct coaching, aimed at one real project you bring.
$599 per seat · 10 hours live + optional office hours · recordings kept for life
The apprentice becomes the Master
You don't need to become technical. You need your driver's license in AI — enough fluency behind the wheel that the tools start working for you instead of the other way around.
We start with what you already know: your business, your customers, your standards. Then we level up from there — past chatting with AI, into building with it. By Friday, the thing you've been meaning to fix has an assistant, a skill, or a running system pointed at it.
For Busy Important People Like You.
You wear all the hats
Project manager, marketer, bookkeeper, salesperson — all before lunch. Most of those hats aren't your genius, and they eat the hours your real work needs.
You have more ideas than time
The list of things you'd build if you had a spare week keeps growing. Excellence takes iteration, and iteration takes time you don't have. Co-working with Claude gets you more shots at your best work.
You're behind — and ready
Nobody can keep up with AI, including the people who make it. You don't need to catch up on everything. You need to get bumped ahead of the crowd, once, with your own hands on the wheel.
You'd rather own it than rent it
Agencies, coaches, and platforms are happy to do this for you — and keep the playbook. Here you build it yourself, in plain English, so it's yours.
Two things to bring.
Nothing technical, nothing to install. Show up with these and we'll take it from there.
A Claude Pro subscription
Think of it as your workbench for the week. It's where every skill, agent, and automation we build together will live. If you don't have one yet, grab it a day or two before we start so you're settled in.
One real project from your work
A report you write every month, a workflow that eats your Fridays, a proposal you wish took half the time — something real. We'll aim the whole week at making that thing faster, better, or something that just runs on its own.
Four sessions. One real system running by Friday.
Two tracks, both live on Zoom: Operator Mon–Thu · 11a–1:30p PT · Build Mode Mon–Thu · 2p–4:30p PT. Tailored Q&A built into every session, plus an optional open office hour right after if you want more time with the hosts.
- Operator 11a–1:30p PT / Build Mode 2p–4:30p PTDay 1"Press Start"
Where AI Is and Where It's Going
A grounded look at the recent history of AI and what it signals for the near future — so you can see the moves before they happen. We set up your Claude environment for speed and quality, and shift you from chatting at AI to building with it. You leave day one with something better than you walked in with.
- Operator 11a–1:30p PT / Build Mode 2p–4:30p PTDay 2"Teaching Claude Your World"
Skills, Memory, Context & Tools
This is where Claude starts to feel like yours. Skills, memory, context, and integrated tools — so it knows your preferences, your language, and your standards. You stop repeating yourself and start compounding.
- Operator 11a–1:30p PT / Build Mode 2p–4:30p PTDay 3"Putting Agents to Work"
Agents & Sub-Agents
Agents and sub-agents — what they are, how to manage them, and how to build your own. Think of it as your first hire: a tireless worker taking the parts of the job you keep touching yourself. You stop doing the doing.
- Operator 11a–1:30p PT / Build Mode 2p–4:30p PTDay 4"Systems That Run Without You"
Automation & Repeatable Workflows
The things you used to dread become things that just happen. We wire up repeatable workflows and background systems, and you leave with at least one running system pointed at your actual work.
By the end of the cohort, you'll be able to build whatever you need to get higher results, faster, with better quality — in your business or your career.
One week of your time. A team you keep forever.
You are charged when you check out, and your seat is confirmed the moment you pay. Full refund if you cancel at least 7 days before your cohort's first session.
- 4 live sessions (10 hours together)
- Optional office hours right after each session
- All recordings, kept for life
- Curated skills, agents & workflow library
- Private cohort channel
- Team-friendly: bring your colleagues
Who's running the room.
Kendall Bachman
Founder, The Optimal Company
Kendall builds custom AI systems for companies and teaches operators to do the same.
The Vault — for graduates only.
After the cohort, most graduates want a place to keep sharpening — and a way to keep up as the tools change under our feet.
The Vault is that place. It's only open to Unlocked Intensive graduates, and that's on purpose. Everyone inside has done the work, speaks the same language, and shares the same foundation. In a world full of AI noise, that shared clarity is worth protecting.
You'll get an invite in your inbox the week after your cohort ends. Join if it fits, skip if it doesn't — either way you keep everything from the intensive.
- A growing library of agents, skills files, and workflows
- Advanced videos and deep-dives on what's new
- Weekly updates — refined every week so you never fall behind
- Ongoing Q&A access with the Optimal teaching team
- A monthly live call — bring what you're stuck on
Tell us who you are.
We'll save you a seat.
$599 per person. Your seat is held until the cohort hits its minimum size — if we don't run, you don't pay.
- 4 live sessions · Operator morning + Build Mode afternoon, PT
- Recordings and the skills, agents & workflow library — kept for life
- Small cohort, direct access to the hosts